The importance of asking the right questions is vital to the success of your business surveys. More important than just asking questions is asking the RIGHT survey questions. The people most likely to provide accurate relevant information on your products or services are your customers! Why risk jeopardizing your customer surveys, with poorly worded business survey questions?
The data is practically everywhere you look, business survey questions matter. Every article has a reference to some statistics, but what does that mean for your business? Lets consider a few statistics from the White House Consumer Affairs Office.