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Brand differentiation for B2B Workshop

Event Details

  • All businesses want a brand that’s different. Because they know it’s the only way to attract customers and thus to generate growth.

    However, most businesses approach competitive differentiation in a conservative manner. One of the key issues for that is an uncertainty on the part of marketers and decision makers to find a starting point and an actionable way to go about differentiation.

    Typically, B2B brand teams turn towards their creative agency requesting a new and impactful brochure or a flashier campaign. This is however a tactical approach that doesn’t generate growth on long term. To attract customers and generate growth brand teams need a competitive differentiation that is actionable, relevant to the customers and within the capabilities of the company.

    In this interactive workshop, Ioana Hardy, brand strategist and brand differentiation specialist, will share practical techniques she has been using to successfully help B2B companies differentiate themselves from competitors.

    More information and sign-up: http://www.executives-int.ch/event/brand-differentiation-for-b2b/

  • Date
    3:00 PM - 6:00 PM
  • Where
    Switzerland Lutry CAVEAU ORPHEUS, Rue des Terreaux 16, 1095 Map
  • Host
    Executives International
  • Led by
  • RSVPs
    • 1 attending
    • 0 maybe attending
    • 0 not attending
    • 0 awaiting reply